The challenge
Thousands of photos of models and ambassadors, contracts with expiry dates, and manual checking that let costly errors through.
The result
Facial recognition at ingestion linked to the contractual rights database. Usage permissions and expiry dates resolved automatically.
The context
An international textile retailer produces thousands of visuals every season with models and ambassadors under contract. Each image carries usage rights and an expiry date. Checking was done by hand.
What our experts did
- Facial recognition at ingestion into the DAM.
- Automatic linking of each identified face to the contractual rights database.
- Automatic resolution of usage permissions and expiry dates on every asset.
The result
An end to manual checking. An end to the legal risk of using an expired image. Marketing teams know, for every visual, where and until when they can use it.
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